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Jurnal Ekonomi Modernisasi
Published by Universitas Kanjuruhan Malang
ISSN : 0216373X     EISSN : 25024078     DOI : https://doi.org/10.21067
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Ekonomi Modernisasi is a peer-reviewed journal that disseminates research in the fields of management and accounting. The journal publishes issues every February, June, and October. It covers a large variety of topics of management and accounting as a medium for practitioners, academics, independent researchers to publish articles that contribute to the development of science. The journal is published with fully open access. Jurnal Ekonomi Modernisasi was firstly published in printed version in 2005 (ISSN 0216-373X), but since 2016, the journal has been published online (ISSN 2502-4078). It is published by the Economics and Business Faculty, University of Kanjuruhan Malang, Indonesia. Jurnal Ekonomi Modernisasi promotes the ideas and information among researchers that have been achieved in the area of: financial management, marketing management, human resource management, behavior organizational, good governance, strategic management, entrepreneurship, management accounting, financial accounting, public sector accounting, Islamic accounting, auditing, taxation, business ethics.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 9 No. 1 (2013): Februari" : 5 Documents clear
ANALISIS PENGARUH EMOTIONAL QUOTIENT (EQ) DAN STRES KERJA TERHADAP PERFORMA KERJA KARYAWAN PADA PT. BANK MESTIKA DHARMA MEDAN Bambang, Bambang; Lumbanraja, Prihatin
Jurnal Ekonomi Modernisasi Vol. 9 No. 1 (2013): Februari
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (274.624 KB) | DOI: 10.21067/jem.v9i1.194

Abstract

Human Resources are a generator of available resources in the activities and routine of an organization or company that the good and the bad performance of an organization are determined by the performance of human resources. Professional employee  is a reliable employee with balanced quality between academic and emotional capability. Academic intelligence is frequently given a higher position than emotional intelligence is an individual evaluation. Emotional intelligence is the factor  determining the effectiveness of someone is working that with high emotional intelligence, the human resources can be easily directed and guided to work in accordance with the goals of organization. The prupose of this quantitative descriptive explanatory study was to look at the influence of Emotional Quotient (EQ) and Work Stress on the performance of the employees of PT. Bank Mestika Dharma Medan using the theory of human resources management related to Emotional Quotient (EQ), work stress and work performance. The population of this study was 585 employees and 238 of them were selected to be the samples for this study. The data obtained were analyzed through multiple linear regression tests using F test to simultaneously test the hypothesis and using t test to do a partial test. The result of the hypothesis test showed that simultaneously the variable of Emotional Quotient and work stress had a significant influence on the improvemnet of the performance  of the employees of PT. Bank Mestika Dharma Medan
ANALISIS EFEKTIVITAS IKLAN TV SIRUP MARKISA DENGAN PENDEKATAN EPIC MODEL PT. MAJUJAYA POHON PINANG PADA KONSUMEN SWALAYAN MACAM YAOHAN MERAK JINGGA MEDAN Yet, Sian; Ginting, Paham
Jurnal Ekonomi Modernisasi Vol. 9 No. 1 (2013): Februari
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (410.929 KB) | DOI: 10.21067/jem.v9i1.195

Abstract

Present competition of syrup business becomes tighter in terms of product quality, promotion, price and services provided. With many syrup product competing in the market, the management of  company is required to be more accurate in determining the strategy used to win the competition. PT. MajuJaya PohonPinang was chosen to be the object of study because this company has applied various strategies in marketing their products and one of them is through advertisement. Therefore, it needs a follow up to find out how effective the advertisement of Pohon Pinang Markisa Syrup related to the buying decision. The purpose of this quantitive descriptive explanatory survey study conducted at PT. MajuJaya PohonPinang Macan Yaohan Supermarket Merak Jingga Medan was to find out and analyze the effectiveness of Markisa Syrup commercial advertisement viewed from EPIC (Empathy, Persuasion, Impact, and Communication) dimensions and to find out the effectiveness and to partiality analyze the EPIC dimension using the theory of marketing management related to advertisement.  The population of this study was the consumers of Macan Yaohan Supermarket Merak Jingga Medan and 100 of them were selected to be respondents for this study. The data obtained were analyzed through univariate analysis with T-test. The result of this study showed that simultaneously the variable of Markisa Syrup TV Commercial Advertisement viewed based on the EPIC model was effective. Partially, persuasion was the most dominant variable of the effectiveness of Markisa Syrup TV Commercial Advertisement
FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN MAHASISWA MEMILIH FAKULTAS EKONOMI UNIVERSITAS ISLAM SUMATERA UTARA AL MUNAWAROH MEDAN Suryani, Wan
Jurnal Ekonomi Modernisasi Vol. 9 No. 1 (2013): Februari
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (223.07 KB) | DOI: 10.21067/jem.v9i1.196

Abstract

In this globalization era competition among universities to attract students getting tougher. It is therefore universities should further strenghten its marketing strategy, so that they can attract new students to decide to study in the Faculty of Economics, Islamic University of North Sumatra, Medan. This study aims to determine what factors are influencing students in choosing education at Faculty of Economics, Islamic University of Al Monawaroh Medan North Sumatra. The number of samples used in this study were 83 people who are students at the Faculty of Economics, Islamic University of Al Munawaroh Medan North Sumatra. Sampling performed by the method of proportionate random sampling. Data were collected using questionnaires. Variables Measurement with Likert scale in 5 (five) scale. Prior to data collection, questionnaire were tested  by validity and reliability test using 30 (thirty) respondents. The validity test using the Pearson correlation that  correlate each item with total score of items and the reliability test using Cronbach Alpha. The result shows that factors must consider by the student when decided the Economy Faculty of UISU Al Munawaroh Medan are process, motivation, physical evidence, reference, cost, and location
ETIKA PROFESI DALAM PROBLEMATIKA DI ERA COMPETITIF MENURUT SISI PANDANG AKUNTAN PUBLIK Koerniawan, Koenta Adji
Jurnal Ekonomi Modernisasi Vol. 9 No. 1 (2013): Februari
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (218.23 KB) | DOI: 10.21067/jem.v9i1.197

Abstract

Etika Profesi menjadi isyu penting dalam kurun waktu 10 tahun terakhir, terutama yang berkaitan dengan praktek di dunia Kantor Akuntan Publik. Diskusi-diskusi tentang Etika Profesi dalam berbagai pembahasan lebih banyak diarahkan pada aktivitas praktisi Akuntan Publik, meski secara makna Etika Profesi sesungguhnya tidak hanya menjadi domain bagi Akuntan Publik yang berpraktek di Kantor Akuntan Publik, namun secara luas hal tersebut menjadi prinsip etik bagi setiap akuntan atau setidaknya mereka yang menerjuni beragam profesi dengan basis ilmu akuntansi sebagai bidang aktifitas yang digelutinya. Namun dalam perkembangannya hingga saat ini aktifitas di Kantor Akuntan Publik yang lebih banyak dijadikan sorotan dan obyek-obyek dalam aktifitas kegiatan penelitian. Seolah Etika Profesi Akuntan, hanya diperuntukkan bagi Akuntan yang berpraktek di Kantor Akuntan Publik. Tidak dipungkiri, beragam kasus-kasus besar memang terjadi di dunia Kantor Akuntan Publik, namun hingga saat ini belum ada penelitian yang mencoba melakukan telaah penelitian terhadap komparasi intensitas frekwensi terjadinya pelanggaran Etika Profesi Akuntan, untuk beragam Profesi yang digeluti Akuntan. Dalam pandangan Akuntan Publik, Etika Profesi menjadi fokus perhatian mereka adalah Etika Profesi Akuntan Publik, yang di release oleh IAPI. Ia menjadi tahap awal sebelum Akuntan Publik melaksanakan sebuah perikatan dengan klien. Paper ini akan mencoba mendiskusikan tentang makna Etika dalam model moral kognitif, serta dalam pandangan Syariah Islam. Kemudian pembahasan dirangkai dengan garis besar prinsip-prinsip Etika Profesi yang dipergunakan AICPA, AAOIFI. Perspektif Akuntan Publik di Indonesia terhadap Etika Profesinya akan diketengahkan untuk melengkapi bahasan
PENGARUH PERSEPSI KOMUNIKASI INTERAKTIF TERHADAP NIAT MENGHUBUNGI KEMBALI MELALUI SIKAP PENDENGAR ACARA WAWASAN RADIO SUARA SURABAYA Mudzakkir, Mohammad Fakhruddin
Jurnal Ekonomi Modernisasi Vol. 9 No. 1 (2013): Februari
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (305.099 KB) | DOI: 10.21067/jem.v9i1.198

Abstract

Pemasaran relasional fokus pada mempertahankan pelanggan. Salah satu penerapan pada radio adalah memberi kesempatan pendengar untuk berkomunikasi secara interaktif dengan radio. Komunikasi interaktif menyaratkan adanya kecepatan, ketepatan dan keluasan respon yang diberikan oleh penyiar. Tidak selamanya komunikasi antara pendengar dengan penyiar radio dapat interaktif. Hal ini karena acara yang didesain terbuka memungkinkan acara lain menyela, topik berubah (sehingga dapat dihentikannya diskusi oleh penyiar dan diganti dengan topik lain yang dianggap lebih penting) dan menjadikan komunikasi kurang interaktif sehingga memunculkan sikap negatif dari pendengar,yang dapat memengaruhi niat menghubungi kembali radio tersebut. Penelitian ini menganalisis pengaruh persepsi komunikasi interaktif terhadap sikap pendengar dan,pengaruhnya terhadap niat menghubungi kembali radio Suara Surabaya di acara wawasan. Persepsi komunikasi interaktif sebagai variabel independent; sikap sebagai variabel antara; dan niat menghubungi kembali sebagai variabel dependent. Hasil penelitian menunjukkan bahwa persepsi komunikasi interaktif berpengaruh secara signifikan terhadap sikap dan sikap memengaruhi niat menghubungi kembali radio Suara Surabaya di acara Wawasan

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